iHeartMedia has moved the programming of Alternative “Alt 94.9” W235BS Birmingham AL to 99.1 W256CD Fultondale.
The move comes following the sale of 94.9 W235BS from Red Mountain Ventures to Courtney French Broadcasting for $385,000 in July. Upon closing of the sale the translator will begin rebroadcasting Urban Oldies “V900” WATV.
W256CD is also owned by Red Mountain Ventures and had been operating as Sports “99.1 The Game“. The move gives IHeart a stronger signal for the “Alt” programming as W256CD operates with 130w/349m compared to the 99w/300m signal originating southwest of the city that W235BS possesses.
The Alternative format registered a 0.7 share in the Summer 2017 Nielsen Audio ratings and originates on 103.7 WQEN-HD3 Trussville and 102.5 WDXB-HD2 Birmingham.