99X Shreveport Completes Revamp As Highway 98.9

99X Highway 98.9 KTUX ShreveportKTUX completed its shift to Classic Rock as “Highway 98.9” this morning.

The Walton & Johnson Show, most recently at Alpha Media’s “98 Rocks” 98.1 KTAL-FM Texarkana TX/Shreveport, is added for mornings. Jen Austin, midday host at “Classic Rock 96.1” KKTX-FM Kilgore/Tyler TX will voicetrack middays, while Brandon Michael remains in afternoons.

KTUX will now compete directly with KTAL-FM for the Classic Rock audience in the Shreveport market.

Original Report 1/3: A format change is coming to Townsquare Media Rock “99X” 98.9 KTUX Carthage TX/Shreveport LA on Monday, January 8.

The station is currently branding as just “98.9” as a move to Classic Rock and the addition of the Walton & Johnson morning show are forthcoming. Walton & Johnson were dropped from Alpha Media’s “98 Rocks” 98.1 KTAL-FM Texarkana TX/Shreveport in late December and KTUX is promoting its arrival for Monday morning after dropping Free Beer & Hot Wings in late 2017. We reported on some domains registered in late December

Townsquare has added Walton & Johnson while making flips to Classic Rock in Lafayette LA and Temple TX over the course of 2017.

INSTANT INSIGHT: It has been a poor few months for stations branded as “99X“. WXNR New Bern NC flipped to CHR in October. W256BT Cleveland rebranded as “Alt 99.1” in late December. And now KTUX.

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