KBAT Flips To Classic Rock

99.9 KBAT Midland Odessa Buzz Adams Walton JohnsonIn addition to flipping Rock “99X” KTUX Shreveport LA to Classic Rock “Highway 98.9” on Monday, Townsquare Media made a similar move at 99.9 KBAT Monahans/Midland TX.

No rebranding accompanied that change, but like KTUX it did come with a new morning show as Walton & Johnson replace Townsquare’s regionally syndicated Buzz Adams Morning Show. The move makes KBAT the second Classic Rock station in the market joining ICA Broadcasting’s “Classic Rock 102” KFZX Gardendale and out of competition with Brazos Communications West’s “Rock 95.1” KQRX Midland.

Walton & Johnson were also added Monday at Townsquare’s “Classic Rock 96.1” KKTX-FM Kilgore/Tyler TX replacing John Boy & Billy.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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