WJUA Fort Myers Rebrands As Commercial-Free Maxima

Maxima 97.3 95.7 1200 WAXA WJUA Fort Myers 1460 WNPL NaplesFort Myers Broadcasting Company Spanish Tropical “Rumbera Radio” 1200 WJUA Pine Island Center/Fort Myers and 1460 WNPL Naples FL has rebranded as “Maxima 97.3/95.7“.

With 1200 pperating under new WAXA call letters as the station continues to emphasize translators 97.3 W247CR Pine Island Center and 95.7 W239CL Golden Gate, the station is now promoting that it is running Commercial-Free. WAXA/WNPL continues to flank sister Spanish CHR “97.7 Latino” WTLQ Punta Rassa against Beasley Media’s “Playa 98.1” W251AL Fort Myers.

Core artists at Maxima include Romeo Santos, Marc Anthony, and Gilberto Santa Rosa.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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