Alternative Returns To Palm Springs

Alt 101.5 K268CH Palm SpringsComing up on the ten year anniversary of “M99.5” KMRJ dropping Alternative, the format has finally returned to the market.

Marker Broadcasting launched “Alt 101.5” K268AH Palm Springs via 95.9 KJJZ-HD2 Indian Wells on Saturday, January 28. Marker purchased K268AH from Educational Media Foundation last October for $200,000. The launch coincides with its upgrade from 10 watts to 250 watts.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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