After its Urban “Beat” format and branding was moved to 107.3 WRGV Pensacola in December, iHeartMedia has finally launched a new format on 100.3 W262BL/99.9 WMXC-HD2 Mobile AL.
W262BL flipped to Gospel “Hallelujah 100.3” this morning. The new format gives an FM competitor to Cumulus’ 900 WGOK Mobile and Eternity Media Group’s 1220 WERM Fairhope.
Great move on their part. Wishing them all the best.
Dan <