107.3 WRGV Pensacola Flips to Urban
iHeartMedia has flipped CHR “107.3 Kiss-FM” WRGV Pensacola FL to Urban “107.3 The Beat“.
WRGV assumes the programming and branding of 100.3 W262BL/99.9 WMXC-HD2 Mobile AL as the station covers both markets. W262BL registered a 1.5 share in the Mobile market in the Summer 2017 Nielsen Audio ratings, while Cumulus Media’s competing Urban 92.9 WBLX was second overall with a 11.2 share. WRGV registered a 2.5 share in the Spring 2017 ratings in the Pensacola market and now leaves Cumulus’ 97.5 WABD Mobile as the only CHR in either market.