Alt Name & Woody Show Come To Roanoke

Alt 96 96.7 Blacksburg 96.9 Roanoke Woody ShowiHeartMedia continues its roll-out of the “Alt” moniker on many of its Alternative stations across the country as “96.7/96.9 Alt Project” W244AV Blacksburg/W245BG Roanoke/WROV-HD2 has relaunched as “Alt 96“.

As with most of iHeart’s recent Alternative rebrandings, the move comes with the addition of The Woody Show for mornings.

W244AV/W245BG registered a 1.0 share in the Fall 2017 Nielsen Audio ratings, down from a 1.6 in the Spring.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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