iHeartMedia continues its roll-out of the “Alt” moniker on many of its Alternative stations across the country as “96.7/96.9 Alt Project” W244AV Blacksburg/W245BG Roanoke/WROV-HD2 has relaunched as “Alt 96“.
As with most of iHeart’s recent Alternative rebrandings, the move comes with the addition of The Woody Show for mornings.
W244AV/W245BG registered a 1.0 share in the Fall 2017 Nielsen Audio ratings, down from a 1.6 in the Spring.