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“100.3 The Sound” St. Louis Launches

Lance Ventaby Lance Venta
December 26, 2009

he Sound STLSound WSDD Modern Music 100.3 The Beat KATZ St. Louis STL Christmas XMas Halloween Rock 1003

Update 12/26: At 12:00am, the holiday music stunting came to an end leading into the debut of “100.3 The Sound – St. Louis’ Modern Music” and new WSDD call letters. The station’s first hour consisted of:

Owl City – Fireflies
Gin Blossoms – Follow You Down
Matt Nathanson – Come On Get Higher
Daughtry – No Surprise
Jimmy Eat World – The Middle
Kings Of Leon – Sex On Fire
The All-American Rejects – Gives You Hell
Sugar Ray – Someday
Plain White T’s – 1,2,3,4
Nickelback – Never Gonna Be Alone
The Black Crowes – Hard To Handle
KT Tunstall – Suddenly I See
Blues Traveler – Run-Around
Five For Fighting – 100 Years
Midnight Oil – Beds Are Burning


Original Entry 10/30: A format change appears to be imminent at Clear Channel Urban “100.3 The Beat” KATZ-FM ST. Louis. A number of newly registered domains are all pointing to the now bare-bones KATZ website hinting at the short-term and long-term futures for the station: Halloween1003.com, STLHalloween.com, Christmas1003.com, STLChristmas.com, and ChristmasSTL.com tease holiday music in the near future, with a permanent flip to Rock on the horizon via Rock1003.com, Rock1003STL.com, and STLRock1003.com. A flip to Rock of any sort will put the station into battle with Emmis’ Classic Rock 94.7 KSHE and Modern Rock “105.7 The Point” KPNT.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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Comments 5

  1. rita's avatar rita says:
    15 years ago

    please bring back the Sound. Gen X radio is horrible 🙁

    Loading...
    Reply
    • Leslie's avatar Leslie says:
      15 years ago

      I agree!!! Please bring back the Sound! I’ve had to go back to Pandora and satellite radio so I can hear great music like Florence + the Machine. Why the change?

      Loading...
      Reply
  2. M's avatar M says:
    15 years ago

    I loved the sound please please please bring it BACK!!!!!!!

    Loading...
    Reply
  3. Adam's avatar Adam says:
    15 years ago

    I agree. I had 100.3 the sound on my radio at all times, i was glad to FINALLY find a good station. Now i can not even stand to turn 100.3 on. I would almost rather have the beat back.

    Loading...
    Reply
  4. Sandy's avatar Sandy says:
    15 years ago

    Agree–Genx sucks! I won’t listen to it anymore. The Sound was a really good station and now it is ruined! And there aren’t many stations to listen to at all. All of my friends spread the word and listened. I thought it was doing well. As one of the on air personalities would say in his feature ‘WTF’ this is now crap.

    Loading...
    Reply

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“100.3 The Sound” St. Louis Launches

Lance Ventaby Lance Venta
December 26, 2009

he Sound STLSound WSDD Modern Music 100.3 The Beat KATZ St. Louis STL Christmas XMas Halloween Rock 1003

Update 12/26: At 12:00am, the holiday music stunting came to an end leading into the debut of “100.3 The Sound – St. Louis’ Modern Music” and new WSDD call letters. The station’s first hour consisted of:

Owl City – Fireflies
Gin Blossoms – Follow You Down
Matt Nathanson – Come On Get Higher
Daughtry – No Surprise
Jimmy Eat World – The Middle
Kings Of Leon – Sex On Fire
The All-American Rejects – Gives You Hell
Sugar Ray – Someday
Plain White T’s – 1,2,3,4
Nickelback – Never Gonna Be Alone
The Black Crowes – Hard To Handle
KT Tunstall – Suddenly I See
Blues Traveler – Run-Around
Five For Fighting – 100 Years
Midnight Oil – Beds Are Burning


Original Entry 10/30: A format change appears to be imminent at Clear Channel Urban “100.3 The Beat” KATZ-FM ST. Louis. A number of newly registered domains are all pointing to the now bare-bones KATZ website hinting at the short-term and long-term futures for the station: Halloween1003.com, STLHalloween.com, Christmas1003.com, STLChristmas.com, and ChristmasSTL.com tease holiday music in the near future, with a permanent flip to Rock on the horizon via Rock1003.com, Rock1003STL.com, and STLRock1003.com. A flip to Rock of any sort will put the station into battle with Emmis’ Classic Rock 94.7 KSHE and Modern Rock “105.7 The Point” KPNT.

Share This:

  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on X (Opens in new window) X
  • Click to share on Threads (Opens in new window) Threads
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to print (Opens in new window) Print
  • Click to email a link to a friend (Opens in new window) Email
  • More
  • Click to share on Mastodon (Opens in new window) Mastodon
  • Click to share on Bluesky (Opens in new window) Bluesky
  • Click to share on Telegram (Opens in new window) Telegram
  • Click to share on WhatsApp (Opens in new window) WhatsApp
  • Click to share on Pocket (Opens in new window) Pocket
Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

Log In

Join Now | Lost Password?

Comments

Comments 5

  1. rita's avatar rita says:
    15 years ago

    please bring back the Sound. Gen X radio is horrible 🙁

    Loading...
    Reply
    • Leslie's avatar Leslie says:
      15 years ago

      I agree!!! Please bring back the Sound! I’ve had to go back to Pandora and satellite radio so I can hear great music like Florence + the Machine. Why the change?

      Loading...
      Reply
  2. M's avatar M says:
    15 years ago

    I loved the sound please please please bring it BACK!!!!!!!

    Loading...
    Reply
  3. Adam's avatar Adam says:
    15 years ago

    I agree. I had 100.3 the sound on my radio at all times, i was glad to FINALLY find a good station. Now i can not even stand to turn 100.3 on. I would almost rather have the beat back.

    Loading...
    Reply
  4. Sandy's avatar Sandy says:
    15 years ago

    Agree–Genx sucks! I won’t listen to it anymore. The Sound was a really good station and now it is ruined! And there aren’t many stations to listen to at all. All of my friends spread the word and listened. I thought it was doing well. As one of the on air personalities would say in his feature ‘WTF’ this is now crap.

    Loading...
    Reply

Leave a ReplyCancel reply

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December 18, 2025
Nielsen Audio Arbitron

Nielsen November 2025 Ratings Releases 12/18

December 18, 2025
100.1 102.1 Fox-FM Fox Atlanta 1260 WMDG East Point

Southside Steve Rickman & Geoff Cole Depart Georgia’s Fox-FM

December 18, 2025
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