La Jefa Fired In Albuquerque

Exitos 102.9 KARS Albuquerque KSFE Santa FeAfter moving from 101.3 to 102.9 last September as part of American General Media’s acquisition of Univision’s Albuquerque cluster, AGM has pulled the plug on the Regional Mexican “La Jefa” brand.

840 KJFA Belen/102.9 K275AO Albuquerque and 102.9 KJFA-FM Pecos/Santa Fe have flipped to Spanish CHR “Exitos 102.9“. The move distances KJFA/KJFA-FM musically from sister Regional Mexican “Radio Lobo 97.7” KLVO Belen.

The new format on KARS/KSFE will feature the syndicated Alex “El Genio” Lucas in mornings and “El Show De Piolin” in middays.

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Lance Venta is the Owner and Publisher of and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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