Chris ‘Decipha’ Hernandez Rises To Live 101.5 Phoenix Program Director

Live 101.5 KALV PhoenixEntercom CHR “Live 101.5” KALV Phoenix has promoted Chris ‘Decipha’ Hernandez to Program Director.

Hernandez had previously served as Assistant Program Director and Music Director at KALV. He began his career at the station in 2009 as a mixer and added imaging director duties in 2010 and rose to APD/MD in 2014. He also tracks late nights on the station.

He fills the KALV PD reigns that has been held by Tim Richards since 2014. Richards remains as VP/Programming for Entercom Phoenix and Program Director of Country 107.9 KMLE.

Entercom, the #1 creator of live, original, local audio content in the United States, announced that Chris “DECiPHA” Hernandez has been promoted to the role of Program Director for LIVE 101.5 in Phoenix (KALV-FM). Hernandez was previously the Assistant Program Director and Music Director for the station.

“We are excited to continue to have Chris on the LIVE 101.5 team. His hard work and dedication, coupled with his extensive knowledge of the Phoenix community, make him ideal for this role,” said Dave Pugh, Senior Vice President and Market Manager, Entercom Phoenix. “His thoughtful insight, creativity and leadership will ensure the continued success of LIVE 101.5.”

“LIVE 101.5 is my home,” said Hernandez. “I’m excited to take this next step in my career with a strong and talented team by my side. Thank you to Tim Richards and Dave Pugh for the continuous support and opportunity.”

Hernandez began as an on-air mixer on 101.5 JAMZ in 2009 and was promoted to the role of Imaging Director in 2010.

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