Townsquare Media Launches Alt 101.7 Tuscaloosa

Alt 101.7 Star WBEI TuscaloosaAs first tipped off in our 3/23 Domain Insight, Townsquare Media has flipped Hot AC “Star 101.7” WBEI Reform/Tuscaloosa AL to Alternative “Alt 101.7” today.

The new format fills the Alternative opening in the market created by the loss of AAA “Birmingham Mountain Radio” on 97.5 W248BO Tuscaloosa until Townsquare took over operation of the trqnslator in December 2017 and flipped it to Classic Hits “Nick 97.5“.

Brand Manager Meg Summers remains in place overseeing Alt 101.7. The syndicated Kidd Kraddick Morning Show is dropped with the change. New WQRR call letters are pending.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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