Saga Communications has launched yet another “Pure Oldies” branded translator as Sports “ESPN 103.5” K278BJ/KMIT-HD3 Mitchell SD has flipped to Oldies “Pure Oldies 103.5“.
The new format creates a flanker to Classic Hits “Kool 98.3” KUQL Ethan.
Lance Venta is Owner and Publisher of RadioInsight.com. Lance also advises stations, talent and brands on digital content strategies, programming integrations, and brand extensions.