Following the move of Conservative Talk 540 WFLF Pine Hills/Orlando FL’s FM signal to 93.1 W226BT Orlando, iHeartMedia has flipped Brazilian 810 WRSO Orlovista/97.9 W250CE Kissimmee to Spanish News/Talk “Acción 97.9” as it began operating the station via LMA.
The new format, overseen by North Florida Region VP/GM Héctor Marcano, is promoting itself as the first Spanish News station in Florida. Marcano is also serving as morning anchor for the station.