Entercom Makes Programmer Appointments In Orlando

Mix 105.1 WOMX Orlando Dana TaylorEntercom has announced new Program Directors for Alternative “FM 101.9” WQMP and Hot AC “Mix 105.1” WOMX Orlando.

Dana Taylor, who has been at WOMX since 1994 and most recently served as Assistant Program Director and morning co-host, has been promoted to Program Director of that station. During her 24 year tenure at the station she has held positions in every daypart except afternoon drive and served as Music Director.

The PD role at “FM 101.9” WQMP will be filled by John O’Connell. O’Connell will retain his duties programming Country 99.9 WKIS and Alternative “104.3 The Shark” WSFS Miami. He has also programmed Classic Hits “102.7 The Beach” WMXJ Miami, “98.7 The Fan” WHFS Tampa, and had a long run at “103.1 The Buzz” WPBZ West Palm Beach which he launched in 1995.

Additionally, Melissa ‘Mel’ Leigh-Sorrentino will add Assistant Program Director duties to her role as MD/midday host at WQMP. Both appointments fill the opening created by Dennis Martinez’ exit in February.

Entercom, the #1 creator of live, original, local audio content in the United States, today announced the appointments of Dana Taylor to the role of Program Director for MIX 105.1 (WOMX-FM) and John O’Connell to the role of Program Director for FM 101.9 (WQMP-FM) in Orlando. Both changes are effective immediately.

“I’m excited to elevate Dana and John to these roles,” said Claudia Menegus, Senior Vice President and Market Manager, Entercom Orlando. “They are both talented leaders with infectious passion for our brands and I am confident they will continue to raise the bar.”

“I’m very fortunate to work with a company that values creativity and open communication,” said Taylor. “I’m looking forward to working with a team of talent that consistently brings real energy and passion for radio to our listeners.”

Taylor joined MIX 105.1 in 1994 and was most recently Assistant Program Director. She has also served as the station’s Music Director and has held on-air roles in the station’s overnight, evening, midday and morning drives. Prior to joining Entercom, Taylor held the role of Music Director for WFSY in Panama City, FL.

O’Connell’s new role with FM 101.9 is in addition to his Program Director roles with sister stations KISS Country 99.9 and 104.3 The Shark in Miami. He also served as Program Director for 102.7 The Beach from 2016 to 2018. Prior to joining Entercom, O’Connell held programming roles for CBS Radio in Tampa, FL.

“I am thrilled to take on the program director role of FM 101.9,” said O’Connell. “This is an exciting time for the station as it continues to grow and serve the Alternative music fan community in Orlando.”

In addition to Taylor and O’Connell, Melissa “Mel” Leigh-Sorrentino was also announced as the Assistant Program Director for FM 101.9. This position will be in addition to her current roles of FM 101.9 Music Director and midday host. Mel can be heard weekdays from 10:00 a.m. to 3:00 p.m. ET.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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