WDAE Moves Focus Away From AM
95.3 W237CW Pinellas Park has rebroadcast the programming of WDAE since May 2013, but had previously been promoted as a secondary source to hear the programming. Now 95.3 is taking center stage as the primary signal from a marketing perspective with 620 and the iHeartRadio app also being promoted.
INSTANT INSIGHT: Honestly what took them so long? To reach the 25-54 audience at this point an AM brand needs to be audible on FM and increasingly on a digital platform, which is something that iHeartMedia has been at the forefront of. The 95.3 translator over-performs its projected 250w/161m contours reaching the majority of the population in the Tampa/St. Petersburg market making it viable to emphasize as a primary point of listening.