Bollywood Comes To Long Island

Bolly 540 WBWD WLIE Islip Long IslandUniversal Media Access has flipped Spanish Christian 540 WLIE Islip NY to South Asian “Bolly 540” WBWD.

The format matches that of co-owned “Bolly 92.3” KSJO San Jose CA, which features a mix of in-house and brokered programming targeting the South Asian Desi audience. The station is promoting itself as the “Tri-State Area’s ONLY 24/7 Bollywood Station”.

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