Santa Slides Back Down To 100.9 In Albuquerque
For the second time in five years, iHeartMedia’s 100.9 K265CA/KZRR-HD2 Albuquerque is stunting as “Santa 100.9“.
K265CA had been running as Urban “100.9 The Beat” until beginning the stunt as “Albuquerque’s Christmas Station”. The translator signed-on for the first time in September 2013 with the same identity prior to launching its first fulltime format in January 2014.
Is this stunt connected to some of the “Breeze” domains we reported on earlier today?
The Urban format registered a 1.3 share in the Summer 2018 Nielsen Audio ratings down from a 2.0 in the Spring book.