Stingray Digital Media is debuting the Soft AC “Breeze” brand in a pair of Canadian markets.
Both Classic Hits “96.3 Capital-FM” CKRA Edmonton and “LG 104.3” CKLG Vancouver will debut their new identities on December 26 at 12:00am. Stingray SVP/Brands & Content told Canada’s BroadcastDialouge.com, “We saw an opportunity in both Edmonton and Vancouver to fill a void that was glaring,” said Jones. “Both markets lack a radio station like this, and Edmonton has no AC station at all. So, we saw a window for ratings and revenue growth in two of Canada’s best radio markets, and we decided to seize it.”
On December 26, a warm new breeze will arrive in Vancouver as Stingray launches 104.3 The Breeze… Vancouver’s Relaxing Favourites.
104.3 The Breeze (CHLG-FM) will offer Vancouver listeners something new that has been missing on the dial for many years. With easy, relaxing, and familiar favourites, 104.3 The Breeze will provide an oasis from today’s extremely noisy and busy world.
Listeners can expect a broad playlist spanning five decades, from the 1970s, ‘80s, ‘90s, the ‘00s, and today. 104.3 The Breeze will feature artists like Lionel Richie, Elton John, Ed Sheeran, Whitney Houston, Sara McLachlan, Billy Joel, and Adele, giving listeners a non-stop stream of relaxing favourites that they can listen to at work, or at home, or in the car.
“These are songs our listeners know and love. They were all massive hits. And for some reason, radio in Vancouver seems to have forgotten about them,” said Paul Sereda, Stingray’s Program Director for CHLG-FM. “104.3 The Breeze is bringing those amazing songs back to the radio.”
Over the past year, some of the largest cities in the United States have recently seen similar radio stations launch with tremendous success. The Breeze format is now on the air in San Francisco, Philadelphia, and Detroit, among other markets, and it is proving to be very popular with listeners and advertisers.
104.3 The Breeze will be available for live streaming at http://www.1043thebreeze.ca and on the Radio Player Canada app featuring over 500 of Canada’s leading radio stations.
104.3 The Breeze launches at midnight on Wednesday, December 26 on 104.3 (CHLG-FM)
Eric Jon Magnuson
The first song in Edmonton was “Baby Come Back”; in Vancouver, though, either the site’s Recently Played was on the fritz, or there was a delayed launch.