Two Breezes Debut In Albuquerque

100.9 The Breeze KZRR-HD2 AlbuquerqueAs expected iHeartMedia used the end of the holiday season to bring its Soft AC “Breeze” brand to 100.9 K265CA/KZRR-HD2 Albuquerque.

The new “100.9 The Breeze” debuted at midnight last night following a few weeks of stunting with Christmas music as “Santa 100.9” on the former Urban “100.9 The Beat“. The new format places the station directly against Vanguard Media’s “Cindy 101.3” KRKE-FM.

In an attempt to protect itself from a potential new Breeze competitor, Vanguard flipped 96.7 KMYN Grants NM late last week from a simulcast of Smooth Jazz “103.7 The Oasis” 1510 KOAZ/103.7 K279BP to a separate Soft AC playlist branded as just “The Breeze“.

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