UpStream Media’s Radio Billings has launched Classic Rock “105.1 The Bone” KYSX Billings MT.
The new format takes aim at Townsquare Media Classic Rock “103.7 The Hawk” KMHK and Connoisseur Media’s Rock leaning Classic Hits “My 105.9” KWMY.
This marks the third new identity for KYSX in under a year. The station flipped from Christian AC to AC as “Classy 105.1” in February 2018 and then rebranded as “105.1 Star-FM” in June.