Lilly Broadcasting Acquires Northwest Pennsylvania Trio

Lilly Broadcasting 92 Gold WRRN Warren Kinzua CountryUpdate 4/15: Lilly Broadcasting will pay $900,000 for the three stations it is acquiring from Frank Iorio’s Radio Partners LLC.

Original Report 4/12: Lilly Broadcasting, owners of television stations in Elmira NY, Erie PA, Honolulu, Marquette MI, and the Caribbean, is entering radio with the purchase of three stations in Warren PA from Frank Iorio’s Radio Partners LLC.

Lilly will acquire Classic Hits “92 Gold” 92.3 WRRN Warren, Country “Kinzua Country 104.3” WKNB Clarendon, and “News Talk 96.7” 1310 WNAE/96.7 W244DY Warren. No terms were disclosed. A $1 million sale to Laurel Media in February 2017 never closed.

The Warren area is served on the television side by stations in Erie, where Lilly sees potential synergies between their ownership of WICU and WSEE which hold the CBS, NBC, and CW network affiliations in the market.

Lilly Broadcasting announces the acquisition of the Warren, PA radio stations from Frank Iorio’s Radio Partners, LLC. The stations are:

WNAE – AM/FM: News-Talk 96.7
WRRN-FM: 92 Gold Greatest Hits
WKNB-FM: Kinzua Country 104.3

“The Warren radio properties create synergies with our current footprint in our Pennsylvania television DMA, comprised of Erie, Warren and Crawford counties,” said Kevin Lilly, Lilly Broadcasting President. “They will allow us to better serve our viewers and now our radio listeners while in their homes, cars, and online. We look forward to providing the best content available for our listeners and will improve the news, weather and sports information on all platforms.”

Lilly is looking for a quick transition happening within the next 60 days.

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