iHeartMedia Expands Pride Radio To 12 Additional Markets
iHeartMedia has announced it has expanded its LGBTQ+ “Pride Radio” brand to an additional twelve markets making the programing available in 29 total via HD subchannels.
The new affiliates are 103.5 WKSC-HD2 Chicago, 93.7 KQBT-HD2 Houston, 100.7 WHYI-HD3 Miami, 101.7 WBWL-HD2 Boston, 93.3 KUBE-HD2 Seattle, 93.3 WFLZ-HD2 Tampa, 97.3 KBCO-HD3 Denver, 102.9 WLKO-HD2 Charlotte, 106.5 WHLK-HD2 Cleveland, 97.9 WNCI-HD2 Columbus, 107.1 WKFS-HD2 Cincinnati and 104.3 WZFT-HD2 Baltimore.
Pride Radio was previously available in New York, Los Angeles, San Francisco, Washington DC, Dallas, Orlando, Pittsburgh, Minneapolis, San Diego, Atlanta, Hartford, Austin, St. Louis, Philadelphia, Phoenix, and Portland. The expansion follows Entercom’s rollout of “Channel Q” to nineteen markets.
Pride Radio has also announced it has formed a marketing partnership with the gay connection/dating app Chappy and will have a float in this weekend’s NYC WorldPride March in New York.
iHeartMedia announced today that PRIDE Radio, The Pulse of LGBTQ America, has expanded its footprint with the addition of 12 HD radio stations to debut immediately. iHeartRadio’s PRIDE Radio brings the best of music and programming to the LGBTQ+ community and its allies around the country and will expand its reach in major cities across the nation, including Houston; Chicago; Denver; Boston; Tampa, Florida; Cleveland; Columbus, Ohio; Seattle; Miami; Cincinnati; Charlotte, North Carolina; and Baltimore.
PRIDE Radio is featured on the iHeartRadio app and now includes 29 stations with the addition of the 12 HD2 and HD3 stations to join the existing markets spanning across leading cities including New York; Los Angeles; San Francisco; Dallas; Philadelphia; Atlanta; Washington D.C., San Diego; Phoenix; Minneapolis; Portland, Oregon; St. Louis; Orlando, Florida; Pittsburgh; and Hartford, Connecticut. Through the expansion, PRIDE Radio will now broadcast on WKSC HD2 in Chicago; KQBT HD2 in Houston; WHYI HD3 in Miami; WBWL HD2 in Boston; KUBE HD2 in Seattle; WFLZ HD2 in Tampa, Florida; KBCO HD3 in Denver; WLKO HD2 in Charlotte, North Carolina; WHLK HD2 in Cleveland; WNCI HD2 in Columbus, Ohio; WKFS HD2 in Cincinnati; and WZFT HD2 in Baltimore. In addition, each station, hosted by leading LBGTQ+ on-air personalities, will feature a dynamic blend of music alongside its signature LGBTQ+ Audio Vignette series with top music artists such as The Chainsmokers, Ariana Grande, Sam Smith, Lizzo and the Backstreet Boys as well as influencers.
iHeartMedia proudly supports the LGBTQ+ community and actively participates in LGBTQ+ events and initiatives across the country including its partnership with NYC WorldPride March, the largest Pride celebration in the world spanning the entire month of June. For this year’s NYC WorldPride March, singer, producer and YouTube sensation Alex Aiono will join iHeartRadio for its float in the NYC WorldPride March. In addition, over 30 iHeartRadio employees and personal friends will join the march to showcase their support for the LGBTQ+ community. The parade kicks off at 12:05 p.m. and top DJs such as iHeartMedia’s A-Ron will join iHeartRadio’s official float. iHeartMedia New York’s Z100 and 103.5 KTU will also participate in the parade with their very own floats. For more information, listeners can visit the WorldPride website.
“PRIDE Radio is a platform created to celebrate the growing and passionate LGBTQ+ community and allies,” said Don Parker, General Manager for PRIDE Radio at iHeartMedia. “To be able to expand our reach and engage thousands more through these new HD stations as well as our sponsorship with WorldPride, an organization that empowers and fights for inclusivity is incredible and supports and elevates our brand and mission.”
In addition, PRIDE Radio has also signed its first partner, Chappy, the gay connection app for men. The Chappy app is a space for gay and bi men to build healthy relationships in a pressure-free environment. The app recently celebrated the launch of Friend Mode, a new feature developed to create a simplified way to make meaningful platonic friendships, and to expand social circles.
“We are proud to partner with iHeartRadio to launch PRIDE radio and support their commitment to the LGBTQ+ community,” said Sam Dumas, Head of Brand and Co-Founder, Chappy. “Together we will help provide a platform for LGBTQ+ voices across America.”