A New Blend For Pensacola
Two months of Christmas Music and thirteen days of different versions of Baby Shark, ADX Communications has launched AC “94.5 Pensacola’s Blend” on W233CM/WYCT-HD2 Pensacola FL.
The new format creates a direct competitor next door on the dial to Cumulus AC “Soft Rock 94.1” WMEZ. In our sampling of the station, the music looks to be mostly focused on music from the late 90s through now.
Heard around 4pm this afternoon we’ve heard:
Adele – Rolling In The Deep
Edwin McCain – I’ll Be
Pink – A Million Dreams
Matchbox Twenty – Unwell
Rachel Platten – Fight Song
Pharrell Williams – Happy
Backstreet Boys – As Long As You Love Me
Lady Gaga & Bradley Cooper – Shallow
Taylor Swift – Blank Space
But is there enough differentiation in the name to prevent a C&D from SiriusXM, which uses “The Blend” as the name of its AC format and holds a trademark on it? The company has been known to quickly issue C&D’s to infringing stations such as these in Denver and Fargo.
Update 1/1: After two months of Christmas music, ADX Communications’ 94.5 W233CM/WYCT-HD2 Pensacola FL has dropped the temporary “Christmas Radio 94.5” branding and is now stunting with multiple versions of “Baby Shark”, while promoting a new format being “under construction”.
Original Report 11/5: After moving Sports “ESPN Pensacola” 94.5 W233CM/WYCT-HD2 Pensacola FL to 1330 WEBY/99.1 W256DL in August, ADX Communications has begun the process of debuting a new format on 94.5