ADX Communications relaunched 94.5 W233CM/WYCT-HD2 Pensacola FL as “Pensacola’s Playlist 94.5” on February 14.

The station has shifted to a broader AC with the 2pm hour today featuring:

• Daniel Powter – Bad Day
• Lauren Daigle – You Say
• Aerosmith – I Don’t Want To Miss A Thing
• Pink – Just Like Fire
• Carrie Underwood – Before He Cheats
• Michael Jackson – The Way You Make Me Feel
• Adele – Someone Like You
• Nickelback – Far Away
• Max ft. Gnash – Lights Down Low
• Billy Joel – My Life
• Rihanna w/Mikky Ekko – Stay
• Naked Eyes – Always Something There To Remind Me
• Sam Smith & Normani – Dancing With A Stranger
• Cardigans – Lovefool
• Police – Every Little Thing She Does Is Magic

The format places “Playlist” creates a direct competitor next door on the dial to Cumulus AC “Soft Rock 94.1” WMEZ, while iHeartMedia AC “Mix 99.9” WMXC Mobile AL is also audible throughout the Pensacola market.

Right after the relaunch, the station had to deal with being off the air much of Monday afternoon and evening as as a man fleeing from police climbed the ADX tower for seven hours.

Original Report 1/13: Two months of Christmas Music and thirteen days of different versions of Baby Shark, ADX Communications has launched AC “94.5 Pensacola’s Blend” on W233CM/WYCT-HD2 Pensacola FL.

But is there enough differentiation in the name to prevent a C&D from SiriusXM, which uses “The Blend” as the name of its AC format and holds a trademark on it? The company has been known to quickly issue C&D’s to infringing stations such as these in Denver and Fargo.

Update 1/1: After two months of Christmas music, ADX Communications’ 94.5 W233CM/WYCT-HD2 Pensacola FL has dropped the temporary “Christmas Radio 94.5” branding and is now stunting with multiple versions of “Baby Shark”, while promoting a new format being “under construction”.

Original Report 11/5: After moving Sports “ESPN Pensacola” 94.5 W233CM/WYCT-HD2 Pensacola FL to 1330 WEBY/99.1 W256DL in August, ADX Communications has begun the process of debuting a new format on 94.5

The station is currently broadcasting as “WYCT Christmas Radio 94.5” and promoting that they will launch a new format on January 1, 2020. WYCT’s primary signal remains Country “Cat Country 98.7“.