Max Media has swiftly rebranded Classic Hip-Hop “Fly 107.1” KXDE Bennett/Denver as “FLO 107.1“.
As these quick changes are normally associated with trademark infringement, did SiriusXM’s Classic Hip-Hop webcaster “SiriusXM Fly” lead to the rebranding? That company has “SiriusXM Fly” trademarked, but not “Fly” by itself. At least two terrestrial stations predate SiriusXM in using the moniker; Pamal CHR “Fly 92” WFLY Albany, NY and Alpha Media Variety Hits “Fly 92.9” WGTZ Dayton.
Original Report 12/24: Max Media has flipped Classic Alternative “107X” 107.1 KXDE Bennett/Denver to the format du-jour of the season as it becomes Classic Hip-Hop “Fly 107.1“.
The station is running commercial free through the month of January where it will create a flanker to sister Rhythmic Oldies “Jammin 101.5” KJHM.
The flip gives KXDE its third format this year as it previously shifted from Variety Hits “Jack-FM” to Classic Alternative in March. The format never took off registering just a 0.4 share in the December 2014 Nielsen Audio PPM ratings.
