Max Media has swiftly rebranded Classic Hip-Hop “Fly 107.1” KXDE Bennett/Denver as “FLO 107.1“.
As these quick changes are normally associated with trademark infringement, did SiriusXM’s Classic Hip-Hop webcaster “SiriusXM Fly” lead to the rebranding? That company has “SiriusXM Fly” trademarked, but not “Fly” by itself. At least two terrestrial stations predate SiriusXM in using the moniker; Pamal CHR “Fly 92” WFLY Albany, NY and Alpha Media Variety Hits “Fly 92.9” WGTZ Dayton.
The station is running commercial free through the month of January where it will create a flanker to sister Rhythmic Oldies “Jammin 101.5” KJHM.
The flip gives KXDE its third format this year as it previously shifted from Variety Hits “Jack-FM” to Classic Alternative in March. The format never took off registering just a 0.4 share in the December 2014 Nielsen Audio PPM ratings.