G2 Media Group flipped Christian AC “Life 98.7” 1650 KFSW/98.7 K254AM Fort Smith AR to Southern Gospel “98.7 The Cross” on January 1.
Positioned as “Arklahoma’s Southern Gospel Radio”, the flip takes KFSW out of direct format competition with Family Communications’ “Spirit 106.3” KZKZ-FM Greenwood AR and EMF’s “K-Love” on 90.3 KLFS Van Buren/90.7 KLFH Fort Smith.