After launching bilingual CHR “Forge 95.3” KBHH Kerman/Fresno CA last summer, Cesar Chavez Foundation has flipped Hip Hop “103.9 The Beat” KBDS Taft/Bakersfield to the format as “Forge 103.9“.
The station features a mix of Spanish and English language music with all imagining and hosts in English. Longtime Bakersfield personality Danny Morrison oversees the brand and serves as morning host. Morrison hosted a weekend show on KBDS in addition to mornings at KBHH.