West Virginia Radio Corporation flipped Party Hits “Tailgate 107.3” WKAZ-FM Miami/Charleston WV to Country “107.3 KAZ” on Wednesday.
The new format creates a Country combo with co-owned Classic Country “96.1 KWS” WKWS Charleston and competitor to Bristol Broadcasting’s 97.5 WQBE.
WKAZ has added Premiere Networks’ The Bobby Bones Show for mornings while a pair of staffers at WKWS will pull double-duty on the new brand. Billy Brown, who hosts afernoons at WKWS will add middays at WKAZ-FM, while Chappel Fisher will host the reverse shifts.
WKAZ-FM held a 1.8 share of the Charleston market in the Fall 2019 Nielsen Audio ratings. Its former format featured a mix of Country and CHR currents along with gold tracks dating back to the 1970s.
