Townsquare Media rebranded its Adult R&B “Hot 107.3 Jams” KISX Whitehouse/Tyler TX as “107.3 Kiss-FM” on Monday.
Along with the name change, KISX has swapped out syndicated morning shows as Reach Media’s Rickey Smiley Show has replaced Premiere Networks’ Steve Harvey. The station is now positioning as “#1 For R&B”.
This is the third time in the station’s history it has been known as “Kiss“. The previous two, in the early 1990s and again from 2001 through 2005, were as a CHR. It had utilized the “Hot 107.3 Jams” moniker since its flip to Adult R&B in 2005.