Forever Media has flipped Conservative Talk 1270 WLBR Lebanon PA to Classic Hits “Wilbur 1270“.
Focusing on music from the 70s through early 90s, the change at WLBR follows the $1.225 million acquisition of the station and 100.1 WQIC that closed at the start of the year.
Is this the precursor to a change at 100.1 as well? WQIC changed call letters to WFVY in February, but has continued its AC format as “WQIC 100.1” since then.
Today marks a new beginning for AM 1270 WLBR….1270 on your AM radio is now The Big WiLBuR 1270 playing the greatest hits of the 70s, 80s and early 90s. pic.twitter.com/gJw1mumeQ8
— 99.7 WiLBuR FM (@997WiLBur) April 28, 2020
Les Talk
If it’s a Forever/Seven Mountains market, rest assured there will be a Froggy Country, and some form of classic hits and/or classic rock. Only one is missing in this picture. It’s the only thing they know how to do.