iHeartMedia has flipped 97.3 W247CF Orange Park/WKSL-HD2 Neptune Beach FL from a simulcast of Sports “The Game” 930 WFXJ Jacksonville to Regional Mexican “El Patrón 97.3“.
The new format creates a competitor to Norsan Media’s “La Raza 92.9” 970 WNNR/92.9 W225BI and Spanish language combo with Spanish CHR “Rumba 106.9” W295AZ/WQIK-HD2.
The Sports format will continue on 930 WFXJ following the loss of its translator. WFXJ had a 1.2 share in the March 2020 Nielsen Audio ratings.
iHeartMedia Jacksonville announced today the debut of the new El Patrón 97.3, Pura Musica Perrona, effective immediately.
El Patron 97.3 will broadcast the latest Regional Mexican hits including songs from artists such as Calibre 50, Christian Nodal, Banda MS, and Arrolladora Banda el Limón. The station will also feature top on-air personalities including Rico Hernandez, El Capi, Luis Trevino and Celina Martinez, and lifestyle and entertainment topics.
“I am grateful to be part of a company that sees Hispanic growth in Jacksonville, by adding another radio station and Hispanic brand to our market,” said Jorge Lopez, General Sales Manager for Jacksonville iHeartLatino. “With this launch, we confirm our commitment to the community and our solid growth in the communications industry in North Florida, covering 100% of the Hispanic market with our ‘Rumba’ brand and now with ‘El Patrón.’”
“With the launch of El Patrón 97.3, we are proud to continue being the leader of Jacksonville’s Hispanic media landscape,” said PJ González, Senior Vice President of iHeartLatino.“This move puts us in a position to super-serve our listeners and the community with a unique mix of Banda, Norteño and other genres that are core to the Regional Mexican format.”
Full Programming Lineup:
Rico Hernandez 6 a.m. – 10 a.m.
Luis Trevino 10a.m. – 3 p.m.
Celina Martinez 3 p.m. – 7 p.m.
El Capi 7 p.m. –12 p.m.As part of the station debut, 97.3 The Game will broadcast on 930 am and will continue to be the home of the Gators.
