Genesis Communications has completed the restructuring of the programming on its two Tampa AMs after the short-lived LMA of them to NIA Broadcasting.
820 WWBA/98.3 W252DF Largo and 96.7 W244EG Tampa have rebranded as “The Big 8” with a mix of Hot Talk and Sports. Programming includes Bubba The Love Sponge in mornings, longtime Tampa area talk personality Brenda Lee from 10am-12pm, Del Walmsley from 12-1pm, CBS Sports Radio’s Jim Rome from 1-3pm, former 620 WDAE afternoon host JP Peterson from 3-6pm and CBS Sports Radio at night.
The former “SportsTalk 1040” WHBO Pinellas Park is now just “Talk 1040” with a Conservative Talk lineup. Local hosts include Barry Edwards from 2-4pm and David Gornoski from 4-6pm with Westwood One hosts Chris Plante (10am-2pm), Michael Savage (6-9pm) and Ben Shapiro (9pm-12am) also cleared on the station.
WWBA had dropped its Sports format for Classic Country in June 2019 during the NIA LMA. It began its move back to talk with the return of Bubba The Love Sponge in September.
