Nielsen Audio has released Day 2 of its monthly four day sweep of ratings in PPM markets.
Today’s releases include Washington DC, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa/St. Petersburg, Denver, Baltimore, and St. Louis.
All the numbers can be found at RadioInsight.com/Ratings.
The morning show change at two of iHeartMedia’s CHRs seemed to pay immediate dividends. 93.3 WFLZ Tampa rose to a 4.3 after two months at a 3.1 after the exit of Kane. The 4.3 share allowed WFLZ to pull back in front of Cox Media Group’s competing “Hot 101.5” WPOI (4.0 to 4.1) while waiting for this month’s debut of TheJoeShow in mornings.
Moving from Kane to “Your Morning Show” helped “Hot 99.5” WIHT Washington DC rebound to its March listening share as WIHT trended 3.7 – 2.7 – 3.6. The third former Kane affiliate, CHR “Z104.3” WZFT Baltimore dropped 2.2 to 1.9.
The continued growth of 90.3 KEXP Seattle is the other big story as it trends 1.0 – 2.2 – 2.5. Other AAA’s seemed to have been helped by the pandemic as iHeartMedia’s 97.3 KBCO Denver has trended 3.6 – 4.8 – 4.8 and Minnesota Public Radio’s “89.3 The Current” KCMP Minneapolis went 2.6 – 4.3 – 4.9.
Elsewhere in DC, Cumulus Conservative Talk 105.9 WMAL-FM led the market again despite dropping 10.0 to 9.3. Hubbard News 103.5 WTOP rose 7.7 to 8.0 to move back to second, while Public News/Talk 88.5 WAMU slid 8.4 to 7.4. Despite only reaching the western fringes of the Washington market, Manning Media Classic Hits “106.9 The Eagle” WWEG Myersville MD has seen its shares in the Washington market double since quietly adding market stalwart Jack Diamond for mornings in early April. WWEG has gone 0.7 – 1.5 – 1.4 since the addition of Diamond.
In its final monthly as CHR “103.3 Amp Radio” WODS Boston went out with a slight 1.0 to 1.1 gain. iHeartMedia Classic Rock 100.7 WZLX led the market with a 7.5 to 7.6 gain and co-owned CHR “Kiss 108” WXKS-FM placed second with a 7.3 to 7.5 rise. Showing big gains in Boston were Beasley Country 102.5 WKLB with a 3.9 to 5.6 surge and Public News/Talk 89.7 WGBH-FM from 3.8 to 4.6.
Cox Media Group Adult R&B “Hot 105” WHQT Miami rises 6.6 to 7.5 to move up to first with co-owned Soft AC “Easy 93.1” WFEZ goes 6.4 to 7.5. SBS’s duo of Spanish AC “Amor 107.5” WAMR (7.1 to 6.2) and Salsa “Z92” WCMQ (5.8 to 6.2) tied for third.
Ahead of last week’s relaunch, Cox CHR “Hits 97.3” WFLC rose 2.8 to 3.0 while its competitors saw similar gains with iHeartMedia’s “Y100” WHYI rising 2.3 to 2.5 and Entercom’s “Power 96” WPOW-FM up 1.9 to 2.2.
Bonneville News/Talk 97.3 KIRO-FM Seattle leads with a 6.9 to 7.2 gain with iHeartMedia Classic Rock 102.5 KZOK rising 6.1 to 6.6 behind it. Hubbard CHR “Movin 92.5” KQMV hasn’t been hurt by the departure of morning co-host Jubal Fresh as it has trended 5.4 – 5.8 – 6.2 over the past three monthlys.
Country was the big winner in Detroit this month as Entercom’s 99.5 WYCD rose 3.7 to 4.4 and the rebranding continues to pay dividends for Cumulus’ “New Country 93.1” WDRQ with a three month 2.6 to 3.0 to 3.9 trend.
Other than WIP Philadelphia, no other Sports station has thrived during the pandemic like iHeartMedia’s “100.3 KFAN” KFXN-FM Minneapolis as it rises 5.5 to 5.9 to take fifth in the market. Hubbard Hot AC “KS 95” KSTP-FM moves up to first as it holds steady at a 7.4 share, while Public News/Talk 91.1 KNOW-FM drops 8.2 to 6.6 to tie for second with Cumulus Classic Rock 92.5 KQRS.
Local Media San Diego’s newly launched Variety Hits “100.7 Big-FM” KFBG San Diego rises 2.6 to 3.3 in its first full monthly. Entercom Country 97.3 KSON has a big gain from 4.5 to 5.9, but AC 96.5 KYXY goes the opposite direction with a 4.7 to 3.3 slide.
Cox Soft AC 105.5 WDUV Tampa returns to sole possession of the market lead with a 6.6 to 7.8 rise. Cox Classic Hits “107.3 The Eagle” WXGL moves to second with a 5.8 to 6.5 gain. Radio Training Network Christian AC “The Joy FM” 88.1 WJIS/91.5 WCIE falls to third with a 6.6 to 5.8 slide.
The biggest slide of the month goes to Public News/Talk 90.1 KCFR Denver with a 7.8 – 5.7 drop to second allowing Bonnevile Country 98.5 KYGO to reclaim the market lead with its 7.6 to 7.5 drop.
Radio One Adult R&B as completely taken over dominance of Baltimore as it rises 9.3 to 10.5 giving it a nearly 4 share point lead over co-owned Hip-Hop “92Q” WERQ’s 6.8. Ranking third is Hearst’s “98 Rock” WIYY with a 5.2 to 5.7 gain. iHeartMedia Country 93.1 WPOC rebounded to fourth with a 4.4 to 5.6 gain, while Entercom AC “Today’s 101.9” WLIF trends 6.3 – 5.3 – 4.4.
St. Louis is a two horse town. Hubbard Classic Rock 94.7 KSHE continues its dominance with a 12.0 to 13.7 rise. iHeartMedia Classic Hits 103.3 KLOU rises 7.2 to 8.2 to retain second, while Gateway Creative Broadcasting Christian AC “99.1 The Joy-FM” KLJY is a distant third with a 6.6 share.
