Spanish Broadcasting’s 106.3 WZMQ Key Largo, FL will complete its move-in to the Miami market on Saturday, January 5 becoming Regional Mexican WRAZ-FM “La Raza 106.3”. The station, which will change its city-of-license to Leisure City, FL, will become the first Spanish station in the Miami market targetting Mexican listeners. The signal will cover all of Dade County, but will not have much coverage in Hollywood or Fort Lauderdale in order to protect CBS’ WNEW-FM in the West Palm Beach market.
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.