North Country Radio has flipped AC “The Mix” 93.3 WSLP Saranac Lake/102.1 WRGR Tupper Lake NY to Variety Hits “Lake-FM“.
The move resurrects the format and branding utilized by WRGR until North Country Radio took over the station via LMA in July 2019 to simulcast WSLP. WRGR owner Loud Media would briefly resurrect the brand earlier this year on 107.1 WPLA Dannemora/Plattsburgh which was heard in portions of the WSLP/WRGR coverage area.