For the second time this year Waterloo Media has flipped its 93.3 KGSR Cedar Park/Austin.
After shifting from Soft AC to Hot AC in February, new Program Director Jay Michaels has relaunched the station as “93.3 New Music Now“. The brand will be aggressive on currents from Pop, Rhythm, and Alternative and is promising to feature new music every hour on the :10s including lots of music breaking on TikTok.
The syndicated Brooke & Jeffrey remains in mornings while a new local airstaff will be announced soon for the remainder of the day.
The new format takes direct aim an iHeartMedia CHR “96.7 Kiss-FM” KHFI. KHFI ranked sixth in the Austin market with a 4.1 share in the August 2020 Nielsen Audio ratings while KGSR was nineteenth at a 1.4 share.
The first hour of the new 93.3 featured:
- Cardi B & Megan Thee Stallion – WAP
- Miley Cyrus – Midnight Sky
- Twenty One Pilots – Ride
- Salem iLese – Mad At Disney
- Juice WRLD ft. Marshmello – Come And Go
- Billie Eilish – Everything I Wanted
- Topic ft. A75 – Breaking Me
- Dua Lipa – Break My Heart
- Billie Joe Armstrong – I Think We’re Alone Now
- Jason Derulo – Savage Love
- Ava Max – Sweet But Psycho
- Da Baby – Rockstar
- AJR – Bang
- Saint John – Roses
- Surf Mesa – ILY (I Love You Baby)
- Harry Styles – Watermelon Sugar
- Drake – Laugh Now Cry Later
At 2pm today, Waterloo Media launched 93.3 Austin “New Music Now”: a new music focused channel playing today’s most popular hits exclusively for Austin. The station will feature well-known artists such as Dua Lipa, Drake, Taylor Swift, Harry Styles, Ariana Grande, Billie Eilish, and Post Malone, plus breaking news, acts, and songs from Alternative, Pop and Rhythm genres. In addition, the station promises to break new and emerging music, including innovative acts from TikTok which will be heard every hour on the :10s.
The Brooke & Jeffrey Morning Show will air Monday through Friday, 6 to 10am. A full live and local air staff will be announced soon.
93.3 Austin will be programmed locally by Waterloo Media & Program Director Jay Michaels, who notes “This could be the most exciting job in the current radio climate. My goal is to program 93.3 using local and national tools like streaming, TikTok, and not just play the usual corporate Top 20 songs. It’s amazing to be back in Texas and do what I love with an incredible company and staff.”
Listen live and connect at 933Austin.com or ask Alexa to “play ninety three three Austin” on your Amazon Echo. Follow on Facebook and Twitter @933austin, and Instagram @933_austin.
