Townsquare Media flipped Variety Hits “92.9 Jack-FM” WBUF Buffalo to Rock “92.9 WBUF” at 2pm today.
Positioning as “Everything That Rocks”, WBUF is promoting artists such as AC/DC, Led Zeppelin, ZZ Top, Red Hot Chili Peppers, Ozzy Osbourne, Foo Fighters, and Metallica. The new format will launch with 10,000 songs in a row commercial free. Townsquare Buffalo Director of Content Chris Crowley will program WBUF. Crowley, who also programs WYRK, spent much of his career in the Classic Rock format previously programming KGON Portland, WCMF Rochester and WARO Fort Myers.
The new format positions WBUF between Cumulus Media’s second place Classic Rock “97 Rock” 96.9 WGRF and Rock “103.3 The Edge” WEDG. WGRF currently holds a 9.2 share and trails Townsquare Country 106.5 WYRK‘s 10.7 share. The Jack-FM format goes out with a 2.8 share.
WBUF previously featured an Active Rock format from 2001 to 2004 before segueing to Hot Talk. The station had been “Jack-FM” for fifteen years.
The new format launched at 2pm with AC/DC’s “For Those About To Rock (We Salute You)”, Three Doors Down “Kryptonite”, and Journey “Stone In Love”. The station had been stunting with a brief loop of Christmas songs at 6am.
Townsquare Media Inc. is excited to announce that 92.9 Jack FM is now “Buffalo’s 92.9 WBUF, Everything That Rocks!” The Buffalo Rock audience can expect to hear all kinds of rock music from artists like AC/DC, Led Zeppelin, ZZ Top, Red Hot Chili Peppers, Ozzy Osbourne, Foo Fighters, and Metallica.
Chris Crowley, Director of Content for Townsquare Buffalo, says, “Buffalo’s 92.9 WBUF, Everything That Rocks is looking forward to serving the Rock enthusiast and the communities where they live, work and celebrate. We are excited to expand our reach in the community with a much-needed Rock station that plays all kinds of rock in one place.”
Townsquare Buffalo Market President Mark Plimpton adds, “We expect Buffalo’s 92.9 WBUF, Everything That Rocks, to become a must-listen for anyone that wants to rock their way through the day. This station fills a hole in the marketplace and will expand our reach in the community.”
Kurt Johnson, Townsquare SVP Programming, says, “Chris’ strong experience in Rock makes this a unique opportunity for a whole new experience for listeners in Buffalo. WBUF will become the go-to station for rock fans.”
Listeners can stream Buffalo’s 92.9 WBUF at WBUF.com and by downloading the WBUF mobile app in the App Store or Google Play.
Buffalo’s 92.9 WBUF, Everything That Rocks will gift listeners by playing 10,000 songs in a row starting today (November 25) at 2pm.
Townsquare also owns and operates three other radio stations in Buffalo including Country WYRK, Hip Hop/R&B WBLK, and Soft AC “The Breeze” WMSX.
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