With today’s launch of their new morning and afternoon shows, Griffin Communications will rebrand Country 98.5 KVOO-FM Tulsa as “98.5 The Bull” at noon today.
The rebranding comes with the addition of former WSIX Nashville afternoon hosts Tige & Daniel for mornings alongside incumbent co-host Amber Glaze and the syndicated Bud & Broadway for afternoons. Afternoon host Nikki Reid moves to middays, while Tanner Messer remains in evenings.
KVOO had a 3.0 share in the October 2020 Nielsen Audio ratings, placing it well behind Cox Media’s “K95.5” KWEN’s 6.7 share but just ahead of iHeartMedia’s “106.1 The Twister” KTGX’s 2.9 share in the battle of the three current based Country outlets in the market. Griffin’s Classic Country “Big Country 99.5” KXBL added an additional 5.1 shares of the audience going to Country listening. We first indicated the likelihood of a rebranding to The Bull in our 11/15 Domain Insight.
Griffin Communications today announced the launch of 98.5 The Bull – the Tulsa home of Today’s Hot Country.
With a locally-based lineup of hosts, the station plays the biggest hits from artists like Luke Combs, Chris Stapleton, Miranda Lambert, Kane Brown, Luke Bryan, Carrie Underwood, Eric Church, Thomas Rhett and many more.
The whole new lineup was designed with Tulsa in mind.
98.5 The Bull Weekday Lineup:
6 to 10 a.m. – The Tige & Daniel Show with Tige Rodgers, Daniel Baker and Amber Glaze
10 a.m. to 3 p.m. – Nikki Reid
3 p.m. to 7 p.m. – The Bud and Broadway Show
7 p.m. to Midnight – Tanner“I am so excited to bring together such incredible radio talent all day that Tulsans are sure to love,” said Steve Hunter, Griffin Radio Director of Operations. “Having Tige, Daniel and Amber in the morning, followed by Nikki in middays, Bud and Broadway in afternoons and Tanner at night is a winning combination.”
