iHeartMedia has flipped Soft AC “Easy 99.1” K256AE Salt Lake City/KJMY-HD2 Bountiful UT to Business News “Business 99.1“. K256AE is running Bloomberg network programming around the clock.
The former Soft AC brand debuted on the translator in January 2019. It registered a 0.6 share in the December 2020 Nielsen Audio ratings.
iHeartMedia Salt Lake City announced today the debut of the new Business 99.1 FM, Buisness/Talk, effective immediately. In partnership with Bloomberg Radio, Business 99.1 FM, will broadcast 24 hours of business news from Bloomberg Radio, powered by leading experts and journalists in economics, politics and investment banking.
Business 99.1 FM will feature “Bloomberg Daybreak” and “Bloomberg Businessweek” to keep listeners informed on national and global economic climates as well as notable Bloomberg hosts including Lisa Abramowicz, Jonathan Ferro and Carol Massar. The station will also provide in-depth interviews with some of the world’s most successful business executives and analysts.
“Because market news from across the world can impact our Utah economy, we are proud to offer content and analysis to help keep investors and business owners informed,” said Stu Stanek, Market President of iHeartMedia Salt Lake City. “Partnering with Bloomberg Radio, a leader in business and financial news, makes for the perfect formula in building a great audience for our advertisers.”
“After an unprecedented year, we are proud to bring a unique format that will assist businesses and investors on the road to economic recovery here in Utah,” said Jeff McCartney, Senior Vice President of Programming for iHeartMedia Salt Lake City. “We’re excited to have three forms of distribution as well. In addition to 99.1 FM in Salt Lake City, we are also on 99.5 FM HD 2 and on the iHeartRadio app across the country.”
Full Programming Lineup:
Bloomberg Daybreak 5 a.m. – 7 a.m.
Bloomberg Surveillance 7 a.m. – 10 a.m.
Bloomberg Markets 10 a.m. – 12 p.m.
Balance of Power 12 p.m. – 2 p.m.
Bloomberg Businessweek 2 p.m. – 5 p.m.
Sound On 5 p.m. – 6 p.m.
Bloomberg Daybreak: Asia 6 p.m. – 10 p.m.
Bloomberg Law 10 p.m. – 11 p.m.
Bloomberg Television Simulcast 11 p.m. – 5 a.m.
