After moving Variety Hits “96.5 Jack-FM” to 106.5 WVFM last week, Midwest Communications launched CHR “Hits 96.5” on WZOX Portage/Kalamazoo at noon today.
Positioning as “Always More Music”, the station is taking direct aim at Townsquare Media’s market leading CHR 103.3 WKFR.
The station will utilize on-air talent from other Midwest stations. WIFC Wausau WI afternoon host Belkey will host mornings from 5-9am. WNFN Nashville weekend host Amanda ‘Nova’ Terranova will host middays from 9am-1pm. Miggy Santos, Brand Manager/morning host at clustermate Country “Win 98.5” WNWN Battle Creek will host 1-3pm. WNWN APD/evening host Jordan Lass will host afternoons from 3-7pm, while WIFC evening host Mike Mathers will host the same daypart in Kalamazoo.
The new format launched with Jason DeRulo & Jawsh 365 “Savage Love”, Taylor Swift “Willow”, Tate McRae “You Broke Me First” and Fall Out Boy “Centuries”.
