Desert Mountain Broadcasting has launched Rock “104.1 The Zone” 1490 KYWL/104.1 K281CX Bozeman MT.
Positioning as “Everything That Rocks”, the launch clones the brand used at co-owned “96.3 The Zone” KRZN Billings.
Desert Mountain Broadcasting, which owns six stations in the Billings market, purchased KYWL and the Construction Permit for K281CX last October for $50,000. The new format positions KYWL musically between Townsquare Media AAA “94.7 The Moose” KMMS and Orion Media Classic Rock “The Eagle” 104.7 KBZM/105.7 KKQX.