Reno Media Group has flipped “Oldies 92.5” 1270 KBZZ Sparks/92.5 K223AL Reno to Classic Rock “92.5 The Hog“.

The new brand will also be heard on 106.5 K293CA Carson City and 97.3 KOLC-HD2. That translator had been rebroadcasting Classic Hits “103.7 The River” KODS. Launching with 10,000 songs commercial-free, the new brand will focus on harder Rock bands with a 70s/80s focus. Core artists will include AC/DC, Led Zeppelin, Bob Seger, David Bowie, Ozzy Osbourne, Foreigner, Van Halen, Pink Floyd, Black Sabbath, Def Leppard, Boston, Judas Priest, ZZ Top, Jethro Tull, Rush, Lynyrd Skynyrd and U2. The Hog will create a format competitor to Lotus’s 105.7 KOZZ.

KBZZ had flipped to Oldies in September 2020.

Launching with 10,000 songs commercial-free, Reno Media Group’s KBZZ changed from oldies to classic rock today with a new name, “The Hog”.

“The Hog plays real classic rock, something Reno hasn’t had for a long time,” said program director Mike Bushey. “Key artists include AC/DC, Led Zeppelin, Bob Seger, David Bowie, Ozzy Osbourne, Foreigner, Van Halen, Pink Floyd, Black Sabbath, Def Leppard, Boston, Judas Priest, ZZ Top, Jethro Tull, Rush, Lynyrd Skynyrd and U2.

Bushey explained that KBZZ/AM1270 also broadcasts on translators at 92.5 FM serving the Reno-Sparks area and 106.5 FM in Carson City, and on KOLC-HD2.

Using the slogan “Reno’s real classic rock,” The Hog is running jockless for the first month or so but plans to bring on some well-known Reno radio personalities in the near future, according to Tom Quinn, president of Reno Media Group.

“We’re starting with 10,000 songs in a row without interruption as a way to introduce this new station to everyone in Northern Nevada who loves great rock music,” Quinn said.
Bushey explained Northern Nevada has been without “a pure classic rocker for a long, long time” and said “this is an obvious opportunity to serve the community with a station that plays quality rock.”