SummitMedia has brought the “Awesome” brand to another one of its Classic Hits stations.
After launching “Awesome 100.9” WJSR Richmond VA in early March, SummitMedia has followed by rebranding its existing Classic Hits 93.1 WNOX Karns/Knoxville as “Awesome 93.1“. Like Richmond, the station is positioning as “Totally 80s and More” with a focus primarily on hits from that decade.
Like WJSR, WNOX has added Ace & TJ for mornings making it the fourth SummitMedia station to add the Charlotte based morning show in recent weeks. The show will replace Billy D in mornings. He had been tracking the shift from his base at “Classic Rock 96.5” WKLR Richmond.
WNOX tied for eighth in the Knoxville market with a 3.6 share in the February 2021 Nielsen Audio ratings. The station has an in-market competitor in Loud Media’s “104.9 Lake-FM” WTNQ La Follette, which launched in December 2020.
We first indicated the likelihood of WNOX becoming “Awesome” in our March 9 Domain Insight report. With Knoxville done, expect the brand to potentially launch in Honolulu and Louisville next.
