Loud Media ended their seasonal “Santa 104.9” stunting on WTNQ La Follette/Knoxville TN this afternoon and debuted Classic Hits “104.9 Lake-FM“.
Positioning as “Knoxville’s Greatest Hits”, the new format pits WTNQ directly against SummitMedia’s 93.1 WNOX Karns, which also uses the same tagline. The “Lake-FM” music is centered in the 80s with a handful of 70s and 90s songs per hour.
WTNQ will be one of the first affiliates of Compass Media’s “Anna & Raven” in mornings. Hosted by Anna Zap and Jay Raven and based at Connoisseur Media’s “Star 99.9” WEZN Bridgeport CT, the show will enter daily syndication on Monday, January 4.
It has been a non-stop year of change for WTNQ. Loud Media announced the purchase of the station and began operating it via LMA in June. The company flipped the station from Oldies to Classic Country “Q104.9″ on June 29 and then began stunting with Christmas music in late November.
