Townsquare Media has promoted Traci Taylor to Director of Content for their Binghamton NY cluster.

Taylor will continue in her current roles as Brand Manager of CHR “Kiss 104.1” WYWL and morning co-host on Country “98.1 The Hawk” WHWK. Taylor has been with the cluster since 2012 and added the programming duties at WYWL in January 2019.

Taylor previously hosted mornings at WYWL from 2003 and 2004 before moving Clear Channel AC “Mix 103.3” WMXW from 2004-2007. She has also worked in Albany NY, Barre VT, and York PA.

Townsquare Media Binghamton announced today that Traci Taylor, co-host of the 98.1 The Hawk Morning Show and Brand Manager of Kiss 104.1, has been promoted to the role of Director of Content. Traci will oversee the Binghamton local content team and assist them as they create content on-air, online, and on social media platforms for 98.1 The Hawk, 99.1 The Whale, Kiss 104.1, News Radio 1290/92.1 WNBF, and CBS Sports Radio 1360.

“I am very excited to announce that Traci Taylor has been promoted to Director of Content for our Binghamton market effective January 31, 2022. She has proven her passion and commitment to our Company and our market by consistently being a leading content creator for our Company,” said Barbara Meaney, Townsquare Binghamton Market President.

A 24-year radio veteran, Traci has lived and breathed radio in markets large and small all across the country, but she and her family fell in love with Binghamton and for the last decade, Traci has co-hosted the 98.1 The Hawk Morning Show. In 2019, she became only the second female to manage a Binghamton radio station when she became the Brand Manager of Kiss 104.1. Through her hard work and dedication, Traci has achieved a Binghamton market first by becoming the first female Director of Content with this promotion.