After ending a 24 year run at Audacy Rock “98 Rock” KRXQ Sacramento in June, the Rob, Anybody, and Dawn Show will return to the market in a partnership with Lotus Coommunications.
Host Rob Williams’ Williams Broadcasting Incorporated will begin programming 890 KVMX Olivehurst/104.7 K284CM Sacramento on Monday, November 13 as “RAD Radio“. The Rob, Anybody, and Dawn Show will air live in mornings with replays in afternoons and overnights, while best-of segments will run in middays and evenings.
KVMX/K284CM is currently part of Lotus’ Spanish Ranchera simulcast “La Ranchera” along with 92.1 KVMX-FM Placerville and 105.5 KSAC Dunnigan.
The Rob, Anybody and Dawn Show also airs on Lotus’ 104.5 KDOT Reno NV.
The Rob, Anybody, and Dawn Show, (known to fans as RAD RADIO), which has ruled the Sacramento morning airwaves since May of 1999 and broke ties with Audacy-owned KRXQ/98 Rock in June, is returning Monday, November 13th.
The historic partnership between Lotus Communications and Williams Broadcasting Incorporated (WBI) will see not just RAD’s return to terrestrial radio in Sacramento but will mark the first time that an entire radio station will be turned over to one show. RAD RADIO 104.7FM/890AM will broadcast RAD 24 hours a day, 7 days a week. The daily live morning show will air weekdays from 6-10 AM and repeat in both afternoon drive and overnights. Archived “best of,” segments from years gone by will fill middays and evenings.
Rob Williams, RAD primary show host and owner of WBI commented: “I was just 21 years old when Lotus hired me as a morning show host in Reno…within a couple of years I was a program director, and a few years later Operations Manager of the Reno property, where to this day, RAD remains the dominant morning show in that amazing market on KDOT, Rock 104.5. I have always loved and respected Lotus and the Kalmenson family and this unbelievable opportunity to partner with them on this historic endeavor is the next evolution of our epic relationship.”
RAD RADIO General Manager Kurt Bagelmann added, “How awesome is this! I am so excited for the legions of passionate RAD fans throughout Northern California and the many RADvertisers who have benefited so much from their involvement in the show. Rob Williams and his team are phenomenal entertainers who have been legendary market leaders in Sacramento Radio for decades. Truthfully, there are no words to describe how excited we are to team up for our upcoming launch on Lotus’s KSAC (104.7 FM and 890 AM). Best of all, they are just super high-class people who are a joy to work with.”
