Civic Media Variety Hits “105.7 CFW” WCFW-FM Chippewa Falls/Eau Claire WI has unveiled its on-air lineup.
Longtime market personality Mike McKay will host mornings. McKay previously spent nineteen years at iHeartMedia Country “B95” WQRB from 1991 until 2020 rising to Program Director and morning host. He also is now hosting afternoons at Civic Media’s “95.7 St. Croix Country” WSCM Baldwin WI.
Laura McKenna, best known for her twelve years in mornings at Cumulus AC “Star 98” WQLH Green Bay, will host from 10am to 1pm in addition to 10am-2pm at WSCM. McKenna is also joined Iowa City Broadcasting Country “K95.3” KDJS-FM Willmar MN as “Minnesota Mornings” co-host alongside Dan Schell.
Civic Media Director of Operations Aaron Carreno will host from 1-4pm. Carreno has previously worked across Wisconsin with time at iHeartMedia CHR “Z104” WZEE Madison from 2010-16 as ‘Aaron Rogers’, and mornings at Audacy Hot AC “Mix 105.1” WMHX Madison and afternoons at Hot AC “99.1 The Mix” WMYX Milwaukee from 2017-2020 along with time at KZPT Kansas City and as Brand Manager for Mountain Dog Media’s stations in Fond du Lac and Sheboygan from 2020-23.
Jay Roberts, who tracks for multiple stations across the Upper Midwest, will follow from 4-7pm with Tony Lorino’s “Throwback Nation Radio” following at night.
Carreno commented, “As heard on the station for decades, FM means ‘fine music’ – and with our refreshed music library and the addition of our on-air team, I’m delighted to present our listeners with the perfect balance of local content and song familiarity. Mike McKay has made a tremendous impact on people and communities throughout Eau Claire and the entire Chippewa Valley. His enthusiasm and commitment to delivering great local radio is exactly what I was looking for to help lead this next chapter of WCFW.”
“I had multiple offers to move but the Chippewa Valley is our home, so the chance to wake up in the Valley again is awesome!” said Mike McKay. “Team that with being on an iconic radio signal and being part of a growing media network like Civic Media, that still believes in local radio is incredible. I couldn’t be happier!”
