Norsan Media is growing its Austin TX cluster with the purchase of Genuine Austin Radio for an undisclosed amount.
Norsan began operating Genuine Austin Radio’s 104.9 KTXX-FM Bee Cave and 105.3 K287FG Austin last August via a Time Brokerage Agreement and will now add the remainder of the company’s properties. The deal will now add Red Dirt Country 99.3 KOKE-FM Thorndale/98.5 K253AN Sunset Valley and Sports “The Horn” 1260 KTAE Elgin/101.9 K270CO Round Rock to their holdings.
Norsan has also announced the appointment of Edgar Saucedo as Southwest Market President overseeing all of the company’s Texas operations. Saucedo previously served as General Manager of the company’s Charlotte NC properties from 2005-12 and was a corporate EVP from 2012-16. Ramon Loo joins as Austin Programming Director. Loo previously held programming roles at Univision San Antonio from 2006-14 and was Director of Spanish Programming at Waterloo Media Austin from 2015 to 2021.
Norsan Media CEO Natalia Sanchez Alvarez stated, “We look forward to Ramon’s ideas and direction for our Austin stations, I believe his presence and programming expertise combined with Saucedo’s leadership will help us skyrocket in the Texas market.”
Norsan’s Austin operation currently programs Regional Mexican “La Raza” on 104.9 KTXX-FM and America Telecommunications Group’s 1530 KZNX Creedmoor/95.1 K236AY Westlake Hills and Spanish AC “Romantica 105.3” K287FG/KTXX-HD4.
