Two weeks after launching Christian Hip Hop “Kingdom 107.1” KFCO Bennett/Denver CO, Pillar Media dropped all references to the brand on Friday.
The station is now operating just under its call letters as “KFCO 107.1“. KFCO had debuted its new “Kingdom” brand on Thursday, April 4 following Pillar Media’s acquisition of it from Max Media.
While the reasoning behind the quick rebrand is unknown, a quick trademark search shows that “Kingdom FM” and “Kingdom Radio” are trademarked by Airwaves for Jesus, Inc. for use on their “91.5 Kingdom FM” WJYO Fort Myers FL. If so, this would be the second time in its history that KFCO was forced to quickly rebrand following a format change. When Max Media first launched its Classic Hip Hop format in December 2014, it did so as “Fly 107.1” before quickly shifting to “Flo 107.1“.
