Lotus Communications will debut “Fox Sports Sacramento” on 890 KSAC Olivehurst/104.7 K284CM Sacramento on Monday, September 2.
The new brand will continue to carry the Rob, Anybody & Dawn morning show from 6-10am followed by the national Fox Sports Radio lineup in all other dayparts. The station has been leased to Rob Williams’ Williams Communications as “RAD Radio” carrying the Rob, Anybody & Dawn show 24/7 since last November.
General Manager Kurt Bagelmann said, “Lotus is ecstatic to deliver a game-changing experience to Northern California listeners by combining the market’s most iconic morning show, ‘Rob, Anybody & Dawn,’ with the powerhouse lineup of FOX Sports Radio. This dynamic one-two punch, now available for the first time on both AM and FM, is poised to redefine the sports radio landscape in Sacramento.”
KSAC becomes the third Sports brand in the Sacramento market joining Bonneville’s “Sactown Sports 1140” KHTK and Audacy’s “ESPN 1320” KIFM.
